Retail & Consumer Goods Website Accessibility Compliance
Retail websites — from national chains to neighborhood shops — must let every customer browse products, check store availability, join loyalty programs, and complete purchases online or in store.
Legal Risk for Retail & Consumer Goods
Retailers that operate both physical stores and a website face the 'nexus' theory of ADA liability, where courts tie the website directly to the physical place of public accommodation. Store locators, gift-card purchases, and buy-online-pickup-in-store (BOPIS) flows are frequent complaint areas, and national retail chains have been named in some of the highest-profile web accessibility cases to date.
Common Accessibility Issues in Retail & Consumer Goods
Store locator maps with no accessible text-based alternative
Gift-card and loyalty enrollment forms missing labels
Product colors, sizes, and stock status conveyed by color alone
Buy-online-pickup-in-store flows that trap keyboard users
Applicable Regulations
Check Your Retail & Consumer Goods Website Now
Free scan checks 100+ accessibility rules against WCAG 2.2 Level AA. Results in seconds.
Frequently Asked Questions
Is my retail & consumer goods website required to be ADA compliant?
Yes. Under ADA Title III, retail & consumer goods websites that serve the public are considered places of public accommodation and must be accessible to people with disabilities. Courts have consistently ruled that websites fall under ADA requirements.
What WCAG level should retail & consumer goods websites target?
WCAG 2.2 Level AA is the standard referenced by most courts and regulatory bodies for retail & consumer goods website accessibility. This covers criteria like text contrast, keyboard navigation, alt text, and form labels.
What happens if my retail & consumer goods website isn't accessible?
Non-compliant retail & consumer goods websites risk demand letters, lawsuits (reported settlements commonly range from $50,000 to $150,000), DOJ investigations, and loss of customers who cannot use the site. Over 3,117 federal ADA website lawsuits were filed in 2025 alone (UsableNet).
How do I fix accessibility issues on my retail & consumer goods website?
Start with an automated scan to identify machine-detectable issues, then prioritize critical and serious violations. Common fixes include adding alt text to images, ensuring sufficient color contrast, labeling form inputs, and enabling keyboard navigation. CompliaScan provides specific fix suggestions for each issue found.
Retail & Consumer Goods Accessibility by Location
City-specific compliance guides with local lawsuit statistics, state laws, and disability population data.